Project Details
Objective
Raise awareness about cervical cancer and emphasize personal responsibility in prevention. Engage the audience in a way that is memorable, interactive, and encourages proactive health behaviour. Empower individuals to make informed choices, because early action, regular screening, and vaccination can save lives.
Idea
Building on the campaign insight, we created a digital innovation where activating the selfie camera on an ad posed the question to the user and reflected their own face as the answer. This interactive approach reinforced the message that prevention starts with the individual, making the campaign both personal and impactful.
Outcome
The campaign successfully captured attention and drove engagement across digital platforms. By combining creativity with interactivity, it strengthened awareness about cervical cancer prevention and left a lasting impression on the audience about personal accountability in health.
Client
Zulekha Hospital
Agency
Turrino
Category
Mobile
Year
2020
